Indonesian Ecotourism Promotion at the Tourest Travel Trade Fair 2019, Tallinn – Estonia

Piring Dance from West Sumatra, Indonesia, on Tourest 2019 main stage

The Indonesian Ministry of Tourism supported by the Indonesian Embassy in Helsinki participated in promoting tourism destinations in Indonesia, Bali and also Beyond Bali in the Tourest Travel Trade Fair 2019 held on 8-10 February 2019 in Tallinn, Estonia. In Tourest 2019, the Indonesian Ministry of Tourism also cooperates with 4 (four) tour operators to participate by offering various kinds of Indonesian tour packages and destinations.

Estonia’s Minister of Entrepreneurship and Information Technology, Rene Tammist.

Tourest 2019 was officially opened by Estonia’s Minister of Entrepreneurship and Information Technology, Rene Tammist who was accompanied by the Director of the Tourism Board of Estonia, Margus Sameli and also Vice President of Estonia Tourist and Travel Association, Kulli Kuring. Tourest 2019 was participated by 30 countries with a total of 533 participating exhibitors.

In addition to promoting tourism destinations, Indonesia’s participation in Tourest 2019 is also to promote a variety of Indonesian cultures and premium single origin Indonesian Arabica coffee such as Mandailing, Toraja, Bali and East Java. Indonesia’s presence in Tourest 2019 was strengthened by the performance of Indonesian culture of Sekar Jagad dance, Piring dance and Sasando musical instruments on the main stage which managed to amaze the visitors. While the cultural performance at the Wonderful Indonesia booth is always greeted with extraordinary enthusiasm from the visitors.

At Tourest 2019, a well-known Estonian blogger and traveler, Almer Ansu, sponsored by Turkish Air, officially announced the opening of a direct flight of Turkish Air flight from Istanbul to Bali, Indonesia in mid-July 2019. The announcement was made in the Tourest 2019 Traveler’s Club program. In the program, Almer Ansu promoted Bali as a tourist destination that not only offers coastal tourism destinations and beautiful cultural charm but also a healthy lifestyle through yoga holiday programs that are widely available in Bali.

Indonesian Ambassador, Wiwiek Setyawati Firman, interviewed by Tallinn TV Estonia

Fascinated by the Indonesian booth and various Indonesian dances and Sasando music, Talinn TV, one of Estonia’s national TV stations and Kuku radio, asked for an interview with the Indonesian Ambassador to Finland and Estonia, Wiwiek Setyawati Firman. In the interview, the Ambassador emphasized the progress of the tourism sector for the Indonesian Government not only to advance the economy. Many other sectors are lifted under the tourism program, which participates in building mutual understanding between cultural diversity in the world, introducing the protection of endangered species in Indonesia, the preservation of rainforests, and the wealth of natural tourism in Indonesia (ecotourism).

Business Forum on South Kalimantan Tourism Sector in Tallinn, Estonia

On 6th December 2018, Business Forum conducted by the Indonesian Embassy in Helsinki in collaboration with the Indonesian Honorary Consul, Mr. Heldur Alesse, managed to attract participants from Estonian tour operators, Estonia Travel Tourism Association and Talinna TV.

In this forum, the Head of Planning Agency of South Kalimantan Province explained and promoted various tourist destinations in South Kalimantan which consisted of various types of tourism consisting of natural tourism, cultural tourism and artificial tourism. Tourist destinations in South Kalimantan Province consist of ecotourism, geopark, Mount Meratus area, Bekantan monkey conservation area, floating market of Lok Baintan, and the gemstones market of Martapura.

In order to find out the opportunities for tourism promotion to Baltic countries, one of the presentations delivered at the Business Forum activities was the presentation of Mrs. Tiuu Vibrant, Estonia Travel Tourism Association regarding the largest tourism promotion activities in the Baltic region, the TOUREST Trade Travel Fair 2019.

From the results of the question and answer and discussion with all tour operators as well as the Estonia Travel Tourism Association, it is known that Estonian and other Baltic countries like nature or ecotourism and culture. This is in accordance with the tourist destinations in South Kalimantan coupled with the ease of accommodation where in South Kalimantan there are many international scale hotels including Ibis, Golden Tulip, Best Western, and the construction of international airports in 2020.

Related to visual promotion, at the meeting, Mr. Revo Raudjarv, producer and presenter of Talinna TV, which is the largest TV channel in Estonia, offers cooperation in making tourism promotion videos for the Province of South Kalimantan which will be broadcast on Tallinna TV just by financing travel tickets without the need to buy time on Talinna TV.

Indonesia Participation in Tourest Travel Trade Fair 2018, Tallinn, Estonia


Indonesia participated in the oldest and largest travel trade fair in the Baltic countries, Tourest Travel Trade Fair, 9 – 11 February 2018 in Tallinn, Estonia. The participation was a join cooperation between the Ministry of Tourism of the Republic of Indonesia and the Embassy of the Republic of Indonesia in Helsinki.

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Indonesia has once again participated at the Matka Nordic Travel Fair 2018, which was held on 18-21 January 2018 in Helsinki, Finland. It was Indonesia’s third participation in the Matka Fair.

Through the tagline “Wonderful Indonesia”, Indonesia which was represented by the Ministry of Tourism and supported by the Embassy of the Republic of Indonesia in Helsinki has welcomed 7 (seven) tour operators : Asien Paradisresor, Bagus Retreat Resorts, Mava Holidays Indonesia, Goindonesia Tours, Adventure Indonesia, Travel Papua, and Puri Bagus Villa Resorts., to promote various travel destination in Indonesia.

The Embassy of Indonesia also took along the Bali Rara Dance School from Jakarta and the Chairman of the Indonesian Fashion Designers Association (or APPMI) of the Central Java Province, Mr. Sugeng Waskito, who is also the designer of Gee Batik Yogyakarta.


Indonesian coffee in the major Estonian retail chain stores, Rimi

Selection by Rimi coffee

Indonesia is one of the top coffee producers in the world. Coffee in Indonesia has played an important part in growth of the country. Indonesia is located within an ideal geography for coffee plantation, near the equator and with numerous mountainous region across the islands, creating well-suited micro climate for the growth and production of coffee. The best Indonesian coffee comes from the prime coffee-growing region of Sumatera, Java, Bali, Flores, Sulawesi and Papua. In general, these coffees are known for their full body, rich taste and vibrant and long last flavor in the mouth. Coffee is a mainstay of plantation commodities in Indonesian economy and constitutes a contributor of the country’s non-oil and gas foreign exchange revenues.

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